(View Demo Below) Download Demo Powerpoint Presentation for FREE! 2.2 CONSUMER BEHAVIOUR THEORIES The major theories of consumer behaviour can be grouped with (a) economic theories, (b) psychological theories (c) psycho-analytical theories and (d) socio cultural theories. ABSTRACT - Motivation-need theories are reviewed, their implications to consumer behavior investigated, and the various findings and concepts integrated in formulating a model of generic … Self-Concept. It is also explained as a change in a content of long term memory and behavior. Learn about ‘Consumer Behavior’ with the help of easy to understand, richly illustrated Powerpoint Presentation of 184 Slides. Chapter 4 Theory of Consumer Behavior. MOTIVATION-NEED THEORIES AND CONSUMER BEHAVIOR.

ABSTRACT - Motivation-need theories are reviewed, their implications to consumer behavior investigated, and the various findings and concepts integrated in formulating a model of generic choice prediction. MOTIVATION-NEED THEORIES AND CONSUMER BEHAVIOR. Paris, Jr. December 11, 2007; 2 Theory of Consumer Behavior. Though impulse purchases are a significant part of a consumer’s buying patterns, rational decision-making processes dominate consumer behavior and affect marketing theory. real self ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 20403c-MWVmO Microeconomics of Consumer Theory The two broad categories of decision-makers in an economy are consumers and firms. Understanding human behavior in purchase/nonpurchase situations ' ... example: use of discount coupons. Jeff Bray Consumer Behaviour Theory: Approaches and Models 1.3 Economic Man As identified in section 1.1, early research regarded man as entirely rational and self interested, making decisions based upon the ability to maximise utility whilst expending the minimum effort.
W. Fred van Raaij, Tilburg University. All the consumer behavioural theories are …

All four factors are dependent on each other and influence the decision making process of a consumer. The Sociological Model of Consumer Behavior is closely related to the society and the versatile groups involved in the same. this will make the company to design, alter, retrospect, update their products and services by understanding their culture, values, habits, lifestyle, etc The theory of consumer behavior built on both the cardinal and ordinal approach is attribute d to modern economists such as Alfred Marshal, J. R. Hicks and R. G. Allen.


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